He also teaches innovation policy and technology entrepreneurship at Harvard University. Read full profile Sopnendu Mohanty Chief FinTech Officer, Monetary Authority of Singapore Sopnendu Mohanty is responsible for creating development strategies, public infrastructure and regulatory policies around technology innovation.
The purpose of the tool is to help you sketch out both in more detail with a simple but powerful structure. Through this visualization you will have better strategic conversations and it will prepare you for testing both building blocks. Achieving Fit The goal of the Value Proposition Designer Canvas is to assist you in designing great Value Propositions that match your Customer's needs and jobs-to-be-done and helps them solve their problems.
This is what the start-up scene calls product-market fit or problem-solution fit. The Value Proposition Designer Canvas helps you work towards this fit in a more systematic way.
Customer Jobs First let us look at customers more closely by sketching out a customer profile. I want you to look at three things. Start by describing what the customers you are targeting are trying to get done.
It could be the tasks they are trying to perform and complete, the problems they are trying to solve, or the needs they are trying to satisfy. What functional jobs is your customer trying get done? What social jobs is your customer trying to get done? What emotional jobs is your customer trying get done?
What basic needs is your customer trying to satisfy? Customer Pains Now describe negative emotions, undesired costs and situations, and risks that your customer experiences or could experience before, during, and after getting the job done.
What does your customer find too costly? What makes your customer feel bad? How are current solutions underperforming for your customer? What are the main difficulties and challenges your customer encounters? What negative social consequences does your customer encounter or fear?
What risks does your customer fear? What common mistakes does your customer make? What barriers are keeping your customer from adopting solutions?
Rank each pain according to the intensity it represents for your customer. Is it very intense or is it very light. For each pain indicate how often it occurs.
Customer Gains Now describe the benefits your customer expects, desires or would be surprised by. This includes functional utility, social gains, positive emotions, and cost savings. Which savings would make your customer happy? How do current solutions delight your customer?
What positive social consequences does your customer desire? What are customers looking for? What do customers dream about? How does your customer measure success and failure?
What would increase the likelihood of adopting a solution? Rank each gain according to its relevance to your customer. Is it substantial or is it insignificant? For each gain indicate how often it occurs. Again, I want you to look at three things.
First, list all the products and services your value proposition is built around. Products and services may either by tangible e. Rank all products and services according to their importance to your customer.
Are they crucial or trivial to your customer? Pain Relievers Now lets outline how your products and services create value.Migration Paths in Business Model Innovation of Small Enterprises: Three Cases from Colombia Jaime A. Barragan, School of Management, Zhejiang University, Hangzhou, Zhejiang, People?
s Republic of China e-mail: [email protected] com, [email protected] com Abstract Business model innovation is still a subject of debate. Moreover referring .
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