Paul McCartney and John Lennonthe principal songwriters of the Beatles Writing for AllMusicmusic critic Richie Unterberger recognises the Beatles as both "the greatest and most influential act of the rock era" and a group that "introduced more innovations into popular music than any other rock band of the 20th century". This trend threatened the professional songwriters that dominated the American music industry. What do we do?
Some studies have reported that adolescents use popular music to deal with loneliness and to take control of their emotional status or mood.
Although time devoted to listening to music varies with age group, American youth listen to music from 1. Still, a study performed with a small sample of at-risk youth revealed an average of up to 6. These data support the idea that the prevalence of music-listening in adolescents may be even higher than that of television viewing.
The reason for this is that popular music is present almost everywhere, from the supermarket to the mall, often as background music. It also is easily available through the radio, various recordings, the Internet, and new technologies, 1125 allowing adolescents to hear it in diverse settings and situations, alone or shared with friends.
Adolescents are not the only young consumers of popular music. Research on popular music has explored several areas such as its effects on schoolwork, 31 social interactions, mood and affect, 2026273233 and particularly behavior. Forty-two percent of the songs on these CDs contained very explicit sexual content.
In refuting concerns about the effect of lyrics, some have argued that children and adolescents use music only for entertainment, that little or no attention is paid to the words, and if any attention is given, understanding tends to be limited and related to the experiences lived by the listener.
The authors of that study described an association between negative emotional response to music and risk-taking behaviors and even suggested that what triggers risky behavior in some adolescents is the negative emotional response rather than the type of music.
Scheel and Westefeld 61 supported this suggestion in Heavy metal and some rock music have been associated in some studies with an increased risk of suicide. In a study in which adolescents who preferred heavy metal and rap music were compared with those who preferred other types of music, results indicated that the former consistently showed below-average current and elementary school grades, with a history of counseling in elementary school for academic problems.
The preference for heavy metal music, rap, and associated genres among adolescents must alert us to an increased vulnerability and tendency toward risky behaviors.
Adolescents at risk and with a feeling of alienation because of previous failures or problems tend to prefer these types of music, which might reflect their pessimistic view of life and the world.
Research related to music and its effects on children and adolescents has been expanded into another expression of popular music: Music videos are appealing to children and adolescents. Considering that music videos mix 2 media that are attractive to youth television and popular musicit is important to study their effects on a young audience and to be concerned about the messages these music videos promote.
For a performance video, an artist or a group is filmed during a performance, usually a concert. Concept videos, on the other hand, tell the viewer a story that may or may not evolve from the song. This story may sometimes add content to the lyrics and provide a particular interpretation that is reinforced every time the viewer hears the song.
The prevalence of music-video—watching has been studied in both the United States and Europe.
More recently, a study revealed that a sample of to year-olds watched music videos on an average of 4. This study revealed that the percentage of violence in music videos ranged from When analyzed according to type of music, rap videos had the highest portrayal of violence Using the same sample, another study revealed that although the percentage of videos that portrayed alcohol use showed no significant differences among networks, the percentage portrayed was still significant, ranging from Of the networks, MTV had the highest percentage of alcohol representation and also the highest percentage of videos that portrayed smoking behaviors Of these videos, rap music videos showed a higher content of alcohol or tobacco use than did other types of videos.
Studies performed by Smith and Boyson in 93 and Gruber et al in 91 validated these findings. Analysis of the content in music videos is important, because research has reported that exposure to violence, sexual messages, sexual stereotypes, and use of substances of abuse in music videos might produce significant changes in behaviors and attitudes of young viewers.
Kaestle et al 92 reported in that in a group of seventh- and eighth-grade boys, watching music videos and professional wrestling was associated with an increased acceptance of date rape. A survey performed among adolescents revealed that there was an association between music-video—watching and permissive sexual behaviors.
InWingwood et al 89 reported on a study in which black female adolescents with a median exposure to rap music videos of 14 hours per week were followed for 12 months. After controlling for all the covariates, greater exposure to rap music videos was independently associated with a wide variety of risky behaviors such as increased promiscuity and use of drugs and alcohol, among others.
Of importance, a study performed by Austin et al 98 in revealed that the potential risks of exposure to music videos can be moderated by parental reinforcement and counterreinforcement of conducts observed.
Furthermore, with the evidence portrayed in these studies, it is essential for pediatricians and parents to take a stand regarding this issue. Therefore, the following recommendations are made. Pediatricians should become familiar with the role of music in the lives of children and adolescents and identify music preferences of their patients as clues to emotional conflict or problems.
Pediatricians should encourage parents to take an active role in monitoring the type of music to which their children and adolescents are exposed and to be aware of the music they purchase. Pediatricians also should counsel parents and caregivers to monitor and regulate television-viewing according to the age and maturity of their children and adolescents.
Pediatricians should encourage parents and caregivers to become media literate. Pediatricians should sponsor and participate in local and national coalitions to discuss the effects of music on children and adolescents to make the public and parents aware of sexually explicit, drug-oriented, or violent lyrics on CDs and cassettes, in music videos, on the Internet, and in emerging technologies.You probably feel that the right music can have a positive impact on purchasing decisions, customer moods, store ambiance, brand image and employee well-being.
The impact of music in public spaces. Stream 50 million songs, ad-free on Apple Music. Shop HomePod, AirPods, and headphones. And build your entertainment collection with iPod and iTunes. While some stores play or don't play music without a second thought, the significant effects of music have been identified in dozens of academic studies.
We'll break out the coolest findings as. the two dimensions of music, happy/sad or within the popular music/non popular, had music in store, and the second situation playing a disc with songs taken as a family The influence of music on consumer behavior has been demonstrated in studies.
6 days ago · While in the past few years, App Store revenues increased at a rapid pace, we could see greater revenues from Apple Music and original content instead of commissions. This has a big impact on.
Hearing Edith Piaf in the grocery store may then be just the thing to nudge a buyer to choose a French wine over an Italian or South African one. > Background Music Influences Buying Behavior. Published September 10, Comments.
Sandy Holland September 14, Interesting studies.
What were the statistical significance figures .